Reach the right neighbor at the right moment and stay top of mind.
At The Welcome Company, our community-driven marketing works because each channel hits a different slice of the community and creates durable visibility:
1) Welcome Gifts = New Homeowners
Meet people right as they move in … when spend is highest, habits are forming, and the to-do list is long. We knock, we present a gift, and we ask new homeowners what they need help with. When they mention your services, we recommend you. And we leave them with multiple ways to reach back out to you when they need you later.
2) Social Engagement = The Homeowner Journey
We monitor and participate in local conversations online:
– New movers asking “who’s a good plumber/roofer?”
– Getting-ready-to-sell owners lining up paint, landscaping, or repairs
– Long-time “nesters” handling maintenance and upgrades
Plus, anyone seeking recommendations for dentists, vets, etc. that are not just homeowners. We recommend YOU and our recommendations are public, searchable, and shareable often seen by hundreds or thousands. They don’t vanish like ads.
3) Newsletters = All Residents (renters + homeowners)
Twice-monthly, in the inbox … consistent, searchable, and archived online. As a bonus, those archives create SEO-friendly backlinks that compound your visibility.
A wrapped truck drives by – the number forgotten a few minutes later. A TV spot runs, but you can’t rewind life to find it.
Our touchpoints stick: a gift, posts that live online, newsletters you can search later.
What this means for our customers: high-intent leads now, top-of-mind later, and a brand that’s easy to find when the moment of need arrives.
Want this coverage across your market … new movers, soon-to-sell, stayers, and residents? Let’s talk.
